IHOP has recently stepped up their social media game by getting a Snapchat account. While IHOP's Twitter and Facebook were already wonderful sources of general hilarity promoting pancakes, their Snapchat allows them to further interact with their customers.
For those unaware, Snapchat is an app in which you can send photos to your friends which they can view for a set amount of time (up to 10 seconds).
I was initially skeptical, so I tried it myself. Imagine my surprise when they responded within minutes! In addition to responding to Snapchats sent to them, they also frequently post snapchats to My Story so all their "friends" can view them.
For those unaware, Snapchat is an app in which you can send photos to your friends which they can view for a set amount of time (up to 10 seconds).
I was initially skeptical, so I tried it myself. Imagine my surprise when they responded within minutes! In addition to responding to Snapchats sent to them, they also frequently post snapchats to My Story so all their "friends" can view them.
Contently published an article on which brands are taking advantage of Snapchat the best and IHOP scored a mention.
I think that it's the brands that are willing to adapt to the newest social media trends who really have a future in marketing. IHOP made a fabulous choice because Snapchat allows them to interact directly with their consumers and build a closer relationship with them that will hopefully encourage customer loyalty.
If you would like to snapchat with IHOP (and really...who wouldn't?), you can friend them at ihoprestaurant.
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I'm in no way affiliated with IHOP except for the fact that I went there for brunch today.
I think that it's the brands that are willing to adapt to the newest social media trends who really have a future in marketing. IHOP made a fabulous choice because Snapchat allows them to interact directly with their consumers and build a closer relationship with them that will hopefully encourage customer loyalty.
If you would like to snapchat with IHOP (and really...who wouldn't?), you can friend them at ihoprestaurant.
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I'm in no way affiliated with IHOP except for the fact that I went there for brunch today.